• full-layer search

    Floating | Suspening | sinking

  • Multi-Attractions

    bionic skin | bionic posture | bionic sound

  • Easy operation

    Flexible | Lightweight | Anti-entanglement

Lure Technologies from Bionics.

LUREEL is a special lure brand.
We are driven by one idea: to make technology feel alive.Every detail—shape, motion, vibration, and light—is designed with bionic precision. Tested in real waters, engineered for real predators, they deliver authenticity that anglers can trust.For those who seek more than fishing—for those who seek connection with the water—Lureel is nature and innovation together.

TechnologiesGreen Standards

Choose the fine lures that you want.

Each of our lures is meticulously crafted with realistic details and biomimetic innovations. From small baits to surface lures, choose the premium lure that suits your style, waters, and targets – the right lure makes every cast count.

Choose by FishChoose by Environment

      Bass Setting

      Designed for bass fishing, both freshwater and saltwater.

      LUREEL's World

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      LUREEL Technologies

      • Every lure is meticulously crafted. Our biomimetic designs aren't simply imitations; they infuse life into the design.

      • Our lures feature bionic skin technology—a specialized surface design that replicates the texture, reflection, and feel of real baitfish.

      • Tested in countless laboratory simulations, it's designed to realistically mimic a baitfish's natural balance, tilt, and resting angle.

      • We typically use both static and dynamic weighting to create lures to suit different fishing environments.
      Learn more technologies

      Saltwater Lures Series

      FAQS

      Easy to Order

      All products are in stock, just choose the one you like and place an order.

      Shipping and Delivery

      We have 2 express delivery options for you to choose from:
      1. Ordinary Express, with lower shipping costs, it takes about 7-10 days to arrive in Europe, which is a money-saving option.
      2. Super Express, with higher shipping costs but faster delivery time, it takes about 5-7 days to arrive, please choose it if you need express delivery.
      If you need to track your package, please contact us online and provide the order number, we will check and reply to you as soon as possible.

      Returns and Warranty

      We provide better service for you
      If the product has quality problems we can replace it for you for free, if the product has no quality problems but you don't like it, you can also return or replace it as long as you pay the shipping fee, but please note:
      Customized products cannot be replaced if there is no problem with the product quality, because this is a customized product for you, we cannot sell it to others, please understand.

      How to contact us?

      Headquarter (Xiamen)

      1109, Powerlong One City SOHO West Tower, No. 1581, Lvling Road, Siming District, Xiamen, china 361008
      +86 185 5979 9982
      Lureel.tech@gmail.com

      Office (Fuzhou)

      No. 299, Yangzhong Road,
      Fuzhou China. 355103
      +86 186 5042 0661

      Factory (Quanzhou)

      88 Landsome Way St, Stockwell,Quanzhou China. 362000
      +86 159 5924 2001