Explore Blue Planet - Lureel Technologies Inc.

Lureel Technologies is a bionic technology company from China, born for the art of lure fishing.
We integrate bionics, physics, and material engineering into every design, exploring how natural movement and intelligent systems can redefine modern lure performance. Our goal is to create products that embody both lifelike realism and exceptional efficiency in every cast.

Guided by the brand philosophy “Explore Blue Planet,”
Lureel draws inspiration from the endless unknowns of the aquatic world. Through continuous innovation, we’ve developed core technologies such as the Magnetic Weight Transfer System (MWTS), Long-Range Attack (LRA) casting system, and Multi-Layer Laser Finish, delivering a more authentic, intelligent, and competitive fishing experience for anglers worldwide.

At Lureel, every cast, every shimmer, every swim is more than imitation —
it is the art of technology in harmony with nature.
That is our spirit — Explore Blue Planet.